SEO is a series of actions aimed at achieving the highest position in search results of internet search engines to promote the page on the internet. Due to the current position in the Google search engine (97% of the market), all activities are focused properly on the existence precisely in this browser. The most important is to reach the widest possible range of people potentially interested in a particular product or service. Only precisely targeted positioning can bring profit, and thus compensate for the financial outlays for promotion. Positioning starts with an analysis of the market and competition, the designation of objectives that must be achieved through further action. The choice of keywords relevant to your industry or product prejudges largely on the effectiveness of positioning.